Sam Conniff

Sam has received numerous accolades for his work including EY’s Social Entrepreneur of the Year, and Global CSR Leader at the Global CSR Awards.

His new book Be More Pirate, or How To Take On The World and Win, published by Penguin Random House is a manifesto for each of us to create the sort of Good Trouble the world needs.

Sam’s popular keynote topics include:

Be More Pirate: A metaphor for motivating teams and individuals to realise their power to create change. It presents a clear framework, based on the true but untold strategies and success of Golden Age Pirates. A talk about: how to create, manage and survive change in any sized organisation.

Chief Purpose Officer: A comprehensive business case of the history, evidence, insights and data to support why ‘purpose’ will be a key strategic driver in the knowledge economy. A talk about; the future of work, post capitalism and the evolution of ‘purpose’ from nice to have, to need to have.

The Hustle Generation: The definitive guide to the key current and emerging trends in youth culture, what does it mean for the future of business, work and education and what comes next. A talk about: future trends and technology, youth entrepreneurship, innovation and inspiration.

The Talent Gap: How to attract, retain and get the most from a new generation of young talent, Who are Generation Z and why would they want to work for you? A talk about: Youth insights, successful case studies with practical tips and the future of work.

Sam is an acclaimed public speaker, an advocate of ‘business as unusual’ and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation.

June this year sees the publication of Sam´s new book " The Uncertainty Toolkit"

"A Wonderful Extraordinary Experiment" Sue Perkins

The Uncertainty Toolkit builds on my 3 years of research with The Decision Making in Uncertainty Centre at UCL.

It contains three core takeaways, forming a powerful toolkit for navigating uncertainty in business and life.

"Our team left with a wealth of practical tools they use every day" Cheryl Tomer, Chief Marketing Officer, Aviva

 Tried & Tested: With clients from Apple to Aviva and Lloyds to LEGO, these methods have been road-tested in keynotes, workshops, and masterclasses—ranging from 30 minutes to full offsites.

 Real-World Stories: Science meets storytelling, featuring inspiring case studies from ex-prisoners, smugglers, refugees, gangsters, and hostages—people who have mastered uncertainty to become leaders.

 Published by Pan Macmillan: With options for brand tie-ups, personalisation, bulk orders, and more.

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