Sarah Furness ( MA Cantab RAF)

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Sarah is a former RAF combat helicopter pilot and Squadron Leader, now a bestselling author, mindfulness coach, and keynote speaker. 

Sarah combines high-pressure military experience with practical cognitive techniques to help leaders and teams thrive—particularly under pressure.
Her keynotes cover topics such as resilience, emotional intelligence, peak performance, and courageous leadership.
Her talks bring the kind of perspective that flying into combat zones gives you

Founder of Well Be It | Keynote Speaker| Bestselling 
Author | Executive Coach| Helicopter Pilot | Human 
Factors Expert | Mindfulness Coach |Cognitive therapist 

How do you lead high performing teams, who are robust,driven but also emotionally intelligent? 
How do you lean into failure so you can grow as an organisation, whilst unapologetically striving for excellence? 
How do we lead inclusively, when do we make bold decisions, when do we ask for help? How do you create psychological safety? 


Wherever you are on your leadership journey, “getting it right” can feel like a big ask.
And just when you think you’ve mastered it, the rules of game change, for our idea of “good” 
leadership is constantly evolving.

  
Don’t worry - you’re not in this alone. 

After graduating from Cambridge University, Sarah followed her dream to become a combat helicopter pilot in the RAF.  
As a Squadron Leader she led on operational combat tours in Iraq and Afghanistan and she was the 
first female helicopter pilot to fly and lead UK Special Forces missions in Iraq. So she has a proven 
track record leading teams to victory in the most extreme conditions.  A qualified mindfulness 
coach and human factors facilitator Sarah combines her military expertise with proven cognitive 
techniques to expertly guide you on your own journey of discovery. Translating lessons from the 
battlefield directly to the boardroom you’ll not only be captivated by her stories -  you will leave the 
room, equipped with practicable and implementable tools.  You’ll be ready for action. You’ll be 
ready to lead in the new era. 

She is fluent in “alpha male” and whilst she takes her work seriously, she doesn’t take herself too 
seriously. In her No1 Best Selling books FLY HIGHER and THE UNI-TASKING REVOLUTION. She 
has a young son who she adores and who keeps her on her A game. 

Every speech is written to the specific objectives to ensure the success of the event.  Below are 
some sample Keynote titles: 

LEADERSHIP LESSONS FROM THE FRONTLINE: Leverage your fear 
to cultivate emotional intelligence  

TRAIN HARD FIGHT EASY: how to perform like a ninja under pressure 

HOW TO OUTGROW THE COMPETITION Why we need to change our 
mindset around mistakes 

What people are saying: 

I’ve heard many brilliant speakers in my time.  Very few have been able to 
transfer their lessons so articulately into the workplace. Senior Director, 
IRESS 

It was a pleasure to hear you speak earlier, and sparked a number of 
nerves on my part!! If I had known it was going to be that good, I would have closed the office and 
told the team to hear you speak. Anonymous, Ex-Special Forces

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