Zoe De Pass is a London based fashion and lifestyle content creator who has changed negative connotations about how mums dress and the way that brands view the mum demographic!
She wants to change the bad rep and perception that mums can't dress; that we automatically lose our sense of style and our passion for fashion just because we have a kid or 2, because we don't!
She started her "Dress Like A MUm" project because she frequently received comments such as 'you don't look or dress like a mum', 'I can't believe you have 2 kids' and she couldn’t work out if this was a compliment or not and if it is why is it?..
So many assumptions are made about Mums, so many misconceptions and false ideas of what we want, who we are and how we behave. For some reason once you become a mum people feel that they can stereotype you, slot you into a demographic and predict how you will behave and what you want.
Zoe proves that there is no such thing as a ‘normal’, ‘proper’, ‘ordinary’ mum as there is no such thing as a ‘normal’, ‘proper’, ‘ordinary’ person. And there is no ‘proper’ way to dress regardless of if you are a mum or not.
A fascinating and very differnt choice for a corporate act.